Htc Introduction Essay

HTC quickly emerged on the smartphone scene with the remarkable mastery of The Sense, one of its first models, and broke many manufacturing sales records. batch were asking, Who is HTC? Our research indicates that HTCs rapid rise to success was because of innovation and proficient capabilities. Even though the HTC brand was not widely recognized, its smartphones were generating interest. In our capital research, we discovered that some people owned an HTC phone but did not know that HTC was the manufacturer. Obviously, brand awareness was relatively low.For HTC to stay relevant in the hypercompetitive smartphone industry, it needs serious revamping of its grocery storeing purpose. With smartphone market penetration increasing to more(prenominal) than 20 per centum in the past five years and ambit 46. 8 percent in Q3 2011, HTC has tremendous opportunities to establish a warm market position. After examining the market conditions and current HTC performance in the U. S. , o ur group proposes that HTC position itself as a technological leader by targeting consumers ages 18 to 34. This promising segment has potential sales of $2. 5 million.We analyzed the industry and examined external factors that could impact HTCs bottom line. This analysis gave us critical insight into the smartphone market. We also analyzed the competitive environment that includes Apple, Motorola, and RIM (Blackberry). HTC, which has a positive reputation on the merits of its technology, needs to boldly differentiate itself in the marketplace. Through market analysis, we discovered that HTC has a strong market size, market potential, and distinct target markets. We recommend that HTC take specific steps finished segmenting, targeting, and positioning to execute its marketing plan.We are confident(p) that our plan layabout increase HTCs market share by 2 percent each year. By the end of 2012, our marketing objective is to reach a 24 percent market share of the smartphone industr y, which equals 18. 7 million HTC customers. The plan includes recommendations and precautions at distribution channels so that HTC differentiates itself from the other brands. We developed a budget for the marketing plan and devised procedures to monitor each effort in order to reach our projected market share increase. We are confident that our marketing plan can take HTC from an emerging brand to a dominant market leader.