Business Plan For Sunshine Bakery Essay Example for Free

Business Plan For temperateness bakeho consumption attemptsun Bakery allow be spoticular(prenominal)izing in visually attractive cupcakes and cakes. There has been a epochal increase in demand for whimsical, overindulgent and visually stimulating cakes, and Sunshine Bakery exit target special events such as weddings, birthdays, christenings, bachelorette parties and stork teas.The ProductsSunshine offers a wide range of speciality cakes. All the flavours will be available in both cupcakes or cakes. The different flavours on offer are vanilla, lemon, strawberry, chocolate, cheesecake, cherry unction and blue berry.CustomersSunshine will revolve around on three distinct customer segments. The first concourse is the wedding multitude. This segment is growing at 15% a year with 32,000 potential customers. The second quoin is the parties group. This segment is also growing at 15% with 14,200 potential people. The last group is the individual buyer (walk-in) group. This ni che also is growing at 15% with 48,000 possible customers.Management TeamRecognizing the importance of military personnel capital, Sunshine has assembled a strong management team. The team is led by Merlin remove. Merlin comes to Sunshine with 10 long time of baking experience. In addition to her industry specific experience, Merlin has had 2 years of management experience. Robert Morgan brings financial skills to Sunshine after a 15 year CPA career. Marlene Hendricks will lead story the marketing efforts having participated in her own PR firm. Lastly, Debbie Reitz will be on the team as an service baker with over five years of experience.ObjectivesTo establish a working storefront for Sunshine Bakery.To modernize the strong presence in the community needed to support sales goals. To develop a just menu by the end of the second quarter.MissionSunshine Bakery aims to be a hind end in the community creating aneighbourhood atmosphere where customers feel comfortable and become i nstant regulars.We judge fair and responsible profit, enough to keep the company financially healthy for the long term and to passably compensate owners and investors for their money and risk.Company SummarySunshine Bakery will be located in downtown Mellville in a historical building. This downtown district is a very usual stopping point because of the historical architecture for weekenders and tourists.Company OwnershipCurrently Sunshine Bakery is a sole proprietorship owned by Merlin Hull. Eventually, as the company becomes established, Sunshine Bakery will apply to be incorporated.Start-up SummaryThe primary expense to establish the Sunshine Bakery is the mortgage loan estimated at R1,750,000 to purchase the vacant space on 7th street. The building was previously used as a bakery and we plan to buy the used equipment along with the space. This cost is also calculated into the loan estimate. Merlin Hull intends to invest R70,500 of her savings to cover the other cost of sta rt-up.These costs includeAdvertising brochures.Bakery ingredients.Insurance.Bakery accessories, i.e. paper bags, cartons, etc.ProductsSunshine Bakery provides specialized cakes and cupcakes at premium prices for special occasions. The following flavours will be available vanilla, lemon, strawberry, chocolate, cheesecake, cherry cream and blue berry.Market Analysis SummaryOur focus will be to target weddings, birthday parties, Easter celebrations, bachelorette parties and stork teas.Market SegmentationOur target market consists of three groupsThe hook up with GroupThe wedding industry is booming and Sunshine bakery will focus on this group for whom a premium price can be charged for specialized and custom made cakes or cupcakes.The Parties GroupThis group will probably pre-order a variety of flavours, and it is not such a jab intensive order, because they will probably go for the less expensive option of choosing our standard products.The Individual purchaser or Walk-in GroupSunsh ines premises in the Bellville area, is a very popular destination because of the historical architecture for weekenders and tourists, which makes this segment a lucrative option. We will focus on window display to attract passersby.Target Market Segment StrategyIn our target market, we will in the main focus on the wedding group since they will spend the most per order. We expect that the parties and the individual buyer group will make up a smaller portion of our customers. We are specifically pickax the speciality cakes needs of the wedding group, so we expect the most business from this group.Industry AnalysisSunshine Bakery competes in the Food Services Industry. In addition to competing with other specialized cakes bakeries, it competes with all restaurants, delis, bakeries and supermarkets for a share of its customers food expense. Sunshine is most concerned with competitors who differentiate their products and services with a creative and arty focus. Because this group is so large, Sunshine has chosen to limit its analysis to other specialized cakes bakeries.Competition and purchase PatternsCurrently there are two bakeries in town that provide specialized cakesCupcakes from HeavenStrengths Stocks fresh baked cupcakes and cakes. Well-established bakery in town. Sells cakes in topical anaesthetic grocery stores. WeaknessesDoes not provide a wide selection of flavours. Furtherto a greater extent the texture and flavor of their cakes is very dense and lacks zest.Life is Beautiful PatisserieStrengths Makes cakes and brownies all(prenominal) day. Will make custom-ordered non- gluten cakes.Weaknesses Does not produce a wide selection or large sum of cupcakes. Their main focus is traditional flavour large cakes.Strategy and Implementation SummaryOur strategy focuses on serving a niche market with quality heavys. We are determined to become a part of the communityan establishment that becomes as much of the community as a church or local grocery store. To achieve these goals, we will provide the following Friendly, neighbourhood-feel atmosphereQuality baked goods for everyone to enjoy at a fair priceVisually attractive cakes and cupcakesumber sales will be high in winter months, and for spend months sales of sodas Competitive EdgeOur competitive edge is our quality of goods. We use only products of the highest quality that create incredible feathery cakes that cant be matched. We also focus mainly on whimsical and modern flavours and designs. The other bakeries in town focus on traditional flavours.Sales StrategyOur strategy focuses on building a customer base by providing good customer experience. With the addition of the coffee bar and lunch menu in early spring, we hope to fix customers make the bakery their one-stop destination for breakfast or lunch. In the summer, when we open the outdoor patio, more and more customers will make the bakery a destination for their lunches more often since the atmosphere will be so pleasin g.Sales ForecastOur sales forecast assumes the following changesCake sales in the summer months will be slightly higher since the wedding season is at its peak during summer months. Coffee sales will increaseduring winter months.Please insert a Sales forecast chart here, indicating the projected sales for 12 months.Management SummaryMerlin Hull is the founder of Sunshine Bakery. She brings to the bakery her experience as a baker and as an entrepreneur. She has worked as a baker for over 10 years including two years as an apprentice in a well-known Paris patisserie. As a teenager she helped her parents at the familys general store, both in sales and marketing. For her last two years at her familys store, she was the general employee manager. Her duties at the bakery will include employee hiring and training, head baker and store management. Robert Morgan has fertilise his own successful CPA consulting firm for 15 years. His duties will include the bookkeeping, inventory management and have a bun in the oven fulfilment. Marlene Hendricks runs her own PR company and will be assisting the Sunshine Bakery in its marketing campaigns on a part-time basis.