Automobile Industry, India Automobile Industry Essay Example for Free

Automobile Industry, India Automobile Industry Essay Following Indias growing openness, the arrival of new and existing models, easy availability of finance at relatively low rate of interest and price discounts offered by the dealers and manufacturers all have stirred the demand for vehicles and a strong growth of the Indian automobile industry. The data obtained from ministry of commerce and industry, shows high growth obtained since 2001- 02 in automobile production continuing in the first three quarters of the 2004-05. Annual growth was 16. 0 per cent in April-December, 2004; the growth rate in 2003-04 was 15. 1 per cent The automobile industry grew at a compound annual growth rate (CAGR) of 22 per cent between 1992 and 1997. With investment exceeding Rs. 50,000 crore, the turnover of the automobile industry exceeded Rs. 59,518 crore in 2002-03. Including turnover of the auto-component sector, the automotive industrys turnover, which was above Rs. 84,000 crore in 2002-03, is estimated to have exceeded Rs. 1,00,000 crore ( USD 22. 74 billion) in 2003-04. Automobile Dealers Network in India In terms of Car dealer networks and authorized service stations, Maruti leads the pack with Dealer networks and workshops across the country. The other leading automobile manufactures are also trying to cope up and are opening their service stations and dealer workshops in all the metros and major cities of the country. Dealers offer varying kind of discount of finances who in tern pass it on to the customers in the form of reduced interest rates. Major Manufacturers in Automobile Industry Maruti Udyog Ltd. General Motors India Ford India Ltd. Eicher Motors Bajaj Auto Daewoo Motors India Hero Motors Hindustan Motors Hyundai Motor India Ltd. Royal Enfield Motors Telco TVS Motors DC Designs Swaraj Mazda Ltd Government has liberalized the norms for foreign investment and import of technology and that appears to have benefited the automobile sector. The production of total vehicles increased from 4. 2 million in 1998- 99 to 7. 3 million in 2003-04. It is likely that the production of such vehicles will exceed 10 million in the next couple of years. The industry has adopted the global standards and this was manifested in the increasing exports of the sector. After a temporary slump during 1998- 99 and 1999-00, such exports registered robust growth rates of well over 50 per cent in 2002-03 and 2003-04 each to exceed two and- a-half times the export figure for 2001-02. Automobile Export Numbers Category1998-991998-99Passenger Car25468121478Multi Utility Vehicles26543892Commercial Vehicles1010819931Two Wheelers100002256765Three Wheelers2113851535Percentage Growth-16. 632. 8 THE KEY FACTORS BEHIND THIS UPSWING Sales incentives, introduction of new models as well as variants coupled with easy availability of low cost finance with comfortable repayment options continued to drive demand and sales of automobiles during the first two quarters of the current year. The risk of an increase in the interest rates, the impact of delayed monsoons on rural demand, and increase in the costs of inputs such as steel are the key concerns for the players in the industry. As the players continue to introduce new models and variants, the competition may intensify further. The ability of the players to contain costs and focus on exports will be critical for the performance of their respective companies. The auto component sector has also posted significant growth of 20 per cent in 2003-04, to achieve a sales turnover of Rs. 30,640 crore (US$ 6. 7 billion). Further, there is a potential for higher growth due to outsourcing activities by global automobiles giants. Today, this sector has emerged as another sunrise sector. EVEN GROWTH Opposing the belief that the growth in automobile industry has catered only to the top income-stratum of society, Growth of exports of 32. 8 % in the first three quarters of 2004-05, the fastest growth in volumes has come from commercial vehicles as against passenger cars. Between 1998-99 and 2003-04, output of commercial vehicles has grown 2. 8 times compared to the 2. 2 times increase in passenger cars. Furthermore, two-wheeler output continues to dominate the volume statistics of the sector. In 2003-04, for every passenger car turned out by the sector, there were 7 two-wheelers produced. In the two wheeler segment, there is a greater preference for motorcycles followed by scooters, with both production and domestic sales of motorcycles increasing at faster rates than for scooters in the current and previous years. However, mopeds have registered low or negative growth. Export growth rates have been high both for motorcycles and scooters.

Monitoring Meeting the Needs of Customers

Monitoring Meeting the Needs of Customers Task 1 a) Describe the different type of customers in your selected organisation, identify their needs and expectations External customers are those who purchase the product through the distributors and require after sales service either through the regular servicing of the cars or when the car does not meet their expectations through mechanical breakdown. The Mercedes-Benz product is targeted at the executive level and high standards are expected as the company has a â€Å"reputation for quality, value retention and prestige† (Mercedes-Benz 2004, p. 1). They have highlighted a desire to gain more of the fleet car market and have researched the needs and expectations of the fleet managers and found that the concept of depreciation is more important to them than the initial cost of the car (Mercedes-Benz 2004). Mercedes-Benz has introduced an incentive system for fleet managers to encourage them to purchase from the company. This includes offering a wide range of potential products and a choice in how the financial incentives are paid. In addition to the fleet managers, Mercedes-Benz also supplies individuals. In many ways, their needs will be similar to the fleet managers but, as they themselves will be the end user, their specific needs have to be identified and fulfilled. Mercedes-Benz fulfils this through the promotion of their brand as a status symbol. Mercedes-Benz also markets vans and offer a comprehensive package to allow customers to add additional features to their van during manufacture to ensure it will be able to meet their exact needs. Since 1992, they have also offered a database of used Mercedes-Benz vans for sale which assists the existing customers in selling their vehicle and attracts new ones into Mercedes-Benz ownership. The concept of internal customers includes the employees. Mercedes-Benz offers a comprehensive apprenticeship system to its technician and parts specialists which includes training programmes carried out at the new Mercedes-Benz National Apprentice Academy leading to nationally recognised qualifications. They believe their scheme is â€Å"one of the best apprenticeship training schemes in the UK† (Mercedes-Benz website). Mercedes-Benz sell their products through a series of dealerships as these can also be classed as internal customers. The dealerships need the support of the parent company to be able to provide what they have agreed with the customer. Mercedes-Benz must ensure it has a good, open relationship with it’s dealerships as the relationship is of mutual benefit. b) Give example of how this organisation ensure that their customer receive accurate and reliable information about their services? The Mercedes-Benz group market their product through a range of dealerships each of whom is allowed a large degree of autonomy in how they operate. They are supported by Mercedes-Benz through their website, probably the first port of call for an individual contemplating purchasing one of their cars. The parent company also offers advice and guidance to their distributors and provides practical support in terms of finance package options. On the main company website there is the facility to locate the nearest dealership to the potential customer. These dealerships also have their own websites where the customer can find the information they require or contact the dealership to make enquiries. The employees responsible to dealing with customer queries have extensive training on an ongoing basis to ensure their knowledge is current. c) How does this organisation measure how successful their customer services is? Each of the dealerships is able to introduce their own system of measuring customer satisfaction. A common method used is that of collecting feedback. The Inchcape dealership, for example, has â€Å"robust processes (to) ensure every customer is contacted following their visit, and the feedback is used daily to improve and enhance the quality of their service delivery where necessary† (Inchcape 2006, p. 1). Mercedes-Benz has a range of Key Performance Indicators which cover areas such as sales, customer satisfaction levels and service performance which each dealership is required to report on at regular intervals. Task 2 Sticking with the organisation that you are already familiar with, carry out further investigation and illustrate five things that are going well and three that are not going so well. to do this Successful techniques include monitoring sales levels, having people dedicated to the collection and collation of customer service data, incentives for individuals to provide outstanding customer service and a strategy of providing a consistent level of service through using a dedicated call centre. Improvements that could be made are offering a free call number for customer comments and the introduction of a nationwide customer satisfaction incentive. It would also be beneficial to obtain feedback from people who expressed an interest in buying the product but did not make a purchase to determine why they did not make a purchase and to identify how a sale could be secured in the future. a) Explain how monitoring and evaluating of customer services is carried out. Mercedes Benz express a high level of commitment to providing outstanding customer service and have introduced several initiatives and projects to encourage this. These include â€Å"regular staff CSI (Customer Satisfaction Indicators) meetings, introducing customer service objectives, CSI league tables, and reward and recognition schemes for all employees† (Inchape 2006). Data is also collected from the call centre. b) How has this improved the service for the customer, the organisations own prospects and for its employees? Customer service has improved as any issues can be identified and corrected at an early stage, thereby ensuring that future customers receive an ever-increasing service level. Trends can also be seen and proactively managed. The Mercedes-Benz organisation relies both keeping current customers and attracting new business. By developing a good reputation for their customers service levels, people are more likely to buy their product. This increases the sales and profitability for the business which benefit’s the employees as it gives them job security and provides a good benefits package. c) Make constructive comments or suggestions of what improvement that can be made for the future. As the Mercedes-Benz business operates through a series of dealerships, it would be of benefit for there to be more interaction between the dealerships. Whilst currently Mercedes-Benz itself consolidates the information and shares it between dealerships, it would be useful for the dealerships to be able to speak to each other more directly to discuss specific points as there may be different expectations in different geographical areas. Task 3 Now customer services is crucial to the survival of most organisation. Most organisations have invested a lot of money in making sure that they get this right. a) What strategies have been used by your organisation to display a confidential approach when delivering customer service to their customer? (Confidential)All customer information is kept confidential with access only being allowed to those who need it to be able to do their jobs. The information is held on a computer database which is password protected. (Confident) The employees of the business, especially those dealing directly with potential new customers must be confident and competent in their role. To ensure this happens, they are given extensive training in presentation and communication skills and are also made aware of the numerous benefits of the product to be able to answer any questions the potential customer may have. The employees are encouraged to have a belief in the product that it is a high quality, status symbol. b) Explain why presenting, interpersonal and communication skills are important in delivering effective service to customers The person dealing with the customer directly must be able to project the right image for the company. As the target market for Mercedes-Benz is at the executive level, they expect a professional approach from the company’s representatives. Their role may involve a mixture of providing factual information, advice and descriptions and must be done in a manner which promotes a sale. The individual needs to be able to present information clearly and in a manner appropriate to their audience. They also need to use interpersonal skills to assist them to develop a form of relationship with the customer to be able to ensure they can tailor their message to that specific person and to make the customer feel at ease. As well as being competent in providing the information the customer requires, they need to be able to do it in a way that is tailored to the person to whom they are speaking and have good listening skills to listen carefully to questions and comments from the customer. Th ey also need to have knowledge of non verbal communication such as body language and be able to use techniques to overcome barriers to communication. Task 4 a) Focusing on two groups of key external which is the customer and maybe distributors and the internal customer which is the employee and the organisation of this organisation, analyse and evaluate how the organisation anticipates and meets the needs of these customers in range of situations. The customer’s needs are fulfilled in several ways and Mercedes-Benz prides itself on being able to offer additional services beyond those offered by their competitors. One example of this is the efficient record keeping service they have for regular maintenance of the vehicle which enables reminders to be sent to customers and ensures the quick diagnosis of ongoing problems. This is known as the ASSYST (Active Service System) which advises the owner when a service is due. A further example is the provision of an â€Å"end of life† service. There are strict legal requirements as to how a motor vehicle can be disposed of and Mercedes-Benz offer a free service to their customers providing the â€Å"certificate of destruction† that is required by law. Mercedes-Benz constantly reviews the car market and is able to develop it’s range to ensure it meets the needs of the consumer. They also identify new markets which may be available to them. 80% of the Mercedes-Benz service centres operate for 24 hours a day Monday to Friday thus providing a better level of service for their customers (Mercedes-Benz website). The dealerships are given full support by Mercedes-Benz to allow them to be able to market the product successfully. Mercedes-Benz has a good relationship with their dealerships which allows them to be able to communicate openly and share any concerns or ideas. Mercedes-Benz ensures all it’s employees have the skills necessary to be proficient in their job by providing on-going training and development. Where possible these programmes lead to nationally recognised qualifications thereby allowing the individuals to develop their careers elsewhere should there be no opportunities for them within the organisation. Mercedes-Benz ensures it can provide a competitive benefits package to it’s employees helping not only to retain the high calibre employees but also to attract new ones. This strategy extends throughout the business rather than just being limited to those who have direct customer contact. b) Analyse using example, how effective customer service benefits the customers, the organisation and its employees The ASSYST system allows the customer to be able to plan the periods when their vehicle requires regular servicing and this allows them to make better use of their time. This also benefits Mercedes-Benz themselves as they can plan their workloads more efficiently if the customers plan and book their servicing in early. This further benefits the employees as their workload is more consistent and easier to manage. Through identifying the specific needs of the fleet managers, Mercedes-Benz believe that the fleet manager’s organisations will be able to attract and retain higher quality executives by offering them a Mercedes-Benz company car. This benefits Mercedes-Benz and their employees through higher sales and greater profitability. All the initiatives designed to improve customer service will additionally benefit the organisation and it’s employees as greater customer satisfaction will lead to more repeat business and new customers and this increases sales and profitability. A business that is growing and profitable is able to offer it’s employees a greater level of job security, better prospects in terms of career advancement and training and an attractive and competitive pay and benefits package. References. Inchcape. (2006). Inchcape Receive top Customer Service Awards Accolade. Accessed at: http://www.inchcape.co.uk/PressDetail.aspx?Documentid=98 on 22/02/07. Mercedes-Benz. (2004). Mercedes-Benz Not Just Executive Cars Anymore. In Business Briefing: Exploration and Production. The Oil and Gas Review 2004. Accessed at: http://www.touchbriefings.com/pdf/951/mercedes_tech.pdf on 22/02/07. Mercedes-Benz. (Date not given). Accessed at: http://www2.mercedes-benz.co.uk on 22/02/07

Oliver Twist And Sense And Sensability Comparison Essay -- essays rese

Set in the Victorian era, Sense and Sensibility and Oliver Twist, parallel but also contrast in many key elements. In both movies, mannerisms, class distinction, and the child's role in society were reflected by both writers. Through these analysis, I was able to achieve new insight into the conditions of the Victorian era. In Oliver twist, mannerisms were greatly displayed in Oliver as a character. His mannerism best demonstrated how upper-class children were supposed to behave during this era. They were to be 'seen' and not 'heard'. Oliver when spoken to, was extremely polite and respectful (Very odd for how, and where he was raised). Even when living in the streets, after being kicked out of the orphanage, he still kept his high morale standards. Much like children, women were also supposed to be 'seen' and not 'heard'. As well, it was not proper to show emotion, such exuberance or love in any way. Marianne, in Sense and Sensibility, goes against these "rules" of proper etiquette many times, such as when she shouts at John Willoughby at a ball; this drew much scandalous attention to herself. This was very humorous to me, because it was nothing i expected, or thought would happen. The one very positive element I saw in this era, was how the men displayed chivalrous attitudes, such as how they courted women, as well as their words. Unfortunately this was a double standard, since it sometimes had unpleasant results, like being forced into marriage. However, thei...

Analyzing Gallagher’s Oroonoko’s Blackness Essay -- Oroonoko’s Blackne

Analyzing Gallagher’s Oroonoko’s Blackness  Ã‚      Oroonoko is a fascinating text overflowing with descriptions of complex relations between and within the different races. The attitudes and actions of the Aphra Behn and her characters would make for a rich analysis from any number of behavioral approaches, but there are many more layers to this story than the dominant racial themes. In fact, in "Oroonoko’s Blackness" Catherine Gallagher argues that the main character’s unusually dark skin color actually represents kingship, commodification, and the degree to which he and the author are embodied in the work. Though Gallagher recognizes the significance of Oroonoko’s ethnicity in the conflict between the African and European groups, she writes that it is displaced by these three ideas when examined from other perspectives. At times her arguments for this are difficult to decipher and appear contradictory, especially in the explanations on textuality, embodiment and transcendence, but, overall, the claims of the cr iticism are strong and convincing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In this essay the author makes a believable argument for her theories of kingship and commodification. These ideas are interrelated and dependent upon Oroonoko’s blackness symbolizing worth when it usually implies the opposite. Gallagher mentions the question of why Oroonoko’s skin is so much darker than the rest of his people when blackness is almost always associated with moral degeneracy and light colored complexion with nobleness. Her answer is that it actually improves his status as a hero. She explains that his accomplishments, which are comparable to the most famous Europeans, distinguishes him as a leader, but "it is in his blackness that his heroism partakes of t... ...works, it seems pointless to mention a view of The Unfortunate Bride that is contrary to the work she is critiquing without explaining the cause for the difference. By first connecting authorial obscurity to Mooria, the reader assumes that it will again be related to The Royal Slave. But the reverse occurs and causes confusion. If Gallagher does not know the reason for the difference, then she should stay with the original text and not refer to any outside sources that do not agree with her argument.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Though Gallagher’s critique may be somewhat lacking, there is no doubt of her superior understanding of Oroonoko and its implications. Her claims are original and calls the audience’s attention to subtle themes. The criticism may require several readings to capture all of its meanings, but its interpretation creates enough interest to make it worthwhile.  

Comparison And Contrast Of William Blakes Poems Essay -- essays resear

Comparison and Contrast of William Blake's Poems Introduction (Innocence) Piping down the valleys wild, Piping songs of pleasant glee, On a cloud I saw a child, And he laughing said to me: "Pipe a song about a lamb!" So I piped with merry chear. "Piper, pipe that song again;" So I piped, he wept to hear. "Drop thy pipe, thy happy pipe; Sing thy songs of happy chear:" So I sung the same again, While he wept with joy to hear. "Piper, sit thee down and write In a book, that all may read." So he vanish'd from my sight, And I pluck'd a hollow reed, And I made a rural pen, And I stain'd the water clear, And I wrote my happy songs Every child may joy to hear. Introduction (Experience) Hear the voice of the Bard! Who Present, Past, & Future, sees; Whose ears have heard The Holy Word That walk'd among the ancient trees, Calling the lapsed Soul, And weeping in the evening dew; That might controll The starry pole, And fallen, fallen light renew! "O Earth, O Earth, return! "Arise from out the dewy grass; "Night is worn, "And the morn "Rises from the slumberous mass. "Turn away no more; "Why wilt thou turn away? "The starry floor, "The wat'ry shore, "Is giv'n thee till the break of day." The Chimney Sweeper (Innocence) When my mother died I was very young, And my father sold me while yet my tongue Could scarcely cry "'weep! 'weep! 'weep! 'weep!" So your chimneys I sweep & in soot I sleep. There's little Tom Dacre, who cried when his head, That curl'd like a lamb's back, was shav'd: so I said "Hush, Tom! never mind it, for when your head's bare You know that the soot cannot spoil your white hair." And so he was quiet & that very night, As Tom was a-sleeping , he had such a sight! That thousands of sweepers, Dick, Joe, Ned & Jack, Were all of them lock'd up in coffins of black. And by came an Angel who had a bright key, And he open'd the coffins & set them free; The down a green plain leaping, laughing, they run, And wash in a river, and shine in the Sun. Then naked & white, all their bags left behind, They rise upon the clouds and sport in the wind; And the Angel told Tom, if he'd be a good boy, He'd have God for his father & never want joy. And so Tom awoke; and we rose in the dark, And got with our bags &a... ...and comfort, in 'Infant Sorrow' the baby is brought forth in pain and sorrow. At the center of Blake's thought are two conceptions of innocence and experience, 'the two contrary states of the human soul'. Innocence is the characteristic of the child, experience is the characteristic of the adult. (Characteristic, NOT the body)The Innocence poems deal with childhood as the symbol of an untarnished innocence which ought to be, but which in modern civilization cannot be. These poems all have a childlike directness and a sense of controlled joy in the human and natural world that show none of the signs of a grownup writing for children. In innocence, there are two factors. One is an assumption that the world was made for the benefit of human beings, and the other is ignorance to this world. As the child grows, his conscious mind accepts 'experience', or reality. His childhood innocence is forgotten and lost forever, for innocence is not knowing experience. Blake can wrote his innocence books before he had been exposed to the social injustices of his time. Also, one can write abo ut innocence from remembering it. However, living innocence, and writing about it are two different things. Comparison And Contrast Of William Blakes Poems Essay -- essays resear Comparison and Contrast of William Blake's Poems Introduction (Innocence) Piping down the valleys wild, Piping songs of pleasant glee, On a cloud I saw a child, And he laughing said to me: "Pipe a song about a lamb!" So I piped with merry chear. "Piper, pipe that song again;" So I piped, he wept to hear. "Drop thy pipe, thy happy pipe; Sing thy songs of happy chear:" So I sung the same again, While he wept with joy to hear. "Piper, sit thee down and write In a book, that all may read." So he vanish'd from my sight, And I pluck'd a hollow reed, And I made a rural pen, And I stain'd the water clear, And I wrote my happy songs Every child may joy to hear. Introduction (Experience) Hear the voice of the Bard! Who Present, Past, & Future, sees; Whose ears have heard The Holy Word That walk'd among the ancient trees, Calling the lapsed Soul, And weeping in the evening dew; That might controll The starry pole, And fallen, fallen light renew! "O Earth, O Earth, return! "Arise from out the dewy grass; "Night is worn, "And the morn "Rises from the slumberous mass. "Turn away no more; "Why wilt thou turn away? "The starry floor, "The wat'ry shore, "Is giv'n thee till the break of day." The Chimney Sweeper (Innocence) When my mother died I was very young, And my father sold me while yet my tongue Could scarcely cry "'weep! 'weep! 'weep! 'weep!" So your chimneys I sweep & in soot I sleep. There's little Tom Dacre, who cried when his head, That curl'd like a lamb's back, was shav'd: so I said "Hush, Tom! never mind it, for when your head's bare You know that the soot cannot spoil your white hair." And so he was quiet & that very night, As Tom was a-sleeping , he had such a sight! That thousands of sweepers, Dick, Joe, Ned & Jack, Were all of them lock'd up in coffins of black. And by came an Angel who had a bright key, And he open'd the coffins & set them free; The down a green plain leaping, laughing, they run, And wash in a river, and shine in the Sun. Then naked & white, all their bags left behind, They rise upon the clouds and sport in the wind; And the Angel told Tom, if he'd be a good boy, He'd have God for his father & never want joy. And so Tom awoke; and we rose in the dark, And got with our bags &a... ...and comfort, in 'Infant Sorrow' the baby is brought forth in pain and sorrow. At the center of Blake's thought are two conceptions of innocence and experience, 'the two contrary states of the human soul'. Innocence is the characteristic of the child, experience is the characteristic of the adult. (Characteristic, NOT the body)The Innocence poems deal with childhood as the symbol of an untarnished innocence which ought to be, but which in modern civilization cannot be. These poems all have a childlike directness and a sense of controlled joy in the human and natural world that show none of the signs of a grownup writing for children. In innocence, there are two factors. One is an assumption that the world was made for the benefit of human beings, and the other is ignorance to this world. As the child grows, his conscious mind accepts 'experience', or reality. His childhood innocence is forgotten and lost forever, for innocence is not knowing experience. Blake can wrote his innocence books before he had been exposed to the social injustices of his time. Also, one can write abo ut innocence from remembering it. However, living innocence, and writing about it are two different things.

Film about “Cleopatra” Essay

Cleopatra is depicted as a strikingly beautiful, loyal but manipulative temptress, oozing femininity as she seduces the two most powerful men in Egypt, Marc Antony and Julius Caesar. A question this raises is, was she an insecure Queen who felt that she needed a more powerful man to help secure her place on the throne of her beloved Egypt, rather than lose it to one of them? As shown in the 2005 TV production ‘Rome’ Cleopatra is seen wanting to get pregnant by Caesar to secure her position, but in the end she didn’t have any qualms if someone else fathered the child, she would pass it off as Caesar’s. Cleopatra is shown on film as an almost caring being and an intelligent woman. In the 1934 production, Cleopatra tells Antony as she kisses his hand â€Å"I am no longer Queen, I am a woman.† This suggests that in that particular moment, she is allowing her emotions to rule, perhaps even going as far to say that as a Queen she is quite a stony and hard character, but as an ordinary woman, she is allowing herself to love. In the 1963 film, Cleopatra speaks of â€Å"One World, one nation, living in peace.† This again shows her caring nature that she wants the world to live in harmony. In real life, this could be a rather obvious reference to the UN and stopping war. Again, in the 1963 production, a rather sexist remark is made about Cleopatra â€Å"If she wasn’t a woman, one might think she’s an intellect.† This Roman depiction shows Cleopatra to be a clever and smart Queen, but as she is female, she is not given full credit. In most TV and film productions of Cleopatra, she is seen as a beautiful ‘Goddess’ with lashings of make up and dressed in extravagant costumes and jewellery to show her wealth. This portrayal of her makes her look almost high maintenance and authoritative. However, the Roman coins, which reveal her portrait, decipher Cleopatra as less of a beauty but almost hag like. As these coins are the only piece of history that show what Cleopatra may have looked like, I think it is a case that this is one depiction that has been glamorised by TV and film. Throughout the years as various productions have been filmed, the actresses playing Cleopatra have changed in appearance e.g. their ethnicity, which may show a change in how society sees her. This shows how the world has changed by allowing more ethnic groups into the world of  acting. TV and film seem to develop the depictions of Cleopatra to fit in with the world in which we live at the time of which the production was made. It would appear that the Roman depictions of Cleopatra seem accurate in terms of her character, wealth and extravagant lifestyle but not her looks, as this is the only inconsistency against the historical artefacts we have. As time and society change, we may never know the true identity of Cleopatra.

Most Writers of Fiction Do Not Earn Enough Money to Live from Their Writing Essay

Most writers of fiction do not earn enough money to live from their writing. Do you think the government should give them financial assistance to help encourage good literature? You should give reasons for your answer using your own ideas and experience. here are some conditions under which a novelist could reasonably expect some government suport. In general terms, if the writer has already proved that he or she can write well, and if the stories produced are stimulating and interesting, then I consider that some financial help might be given. Language quality is difficult to define, but if the writing shows, for example, good grammar, a wide vocabulary, and elegance and imagination, then I can see a valid reason for assisting an author to spend some time free from money problems. Such a writing needs to be encouraged. the entertainment value of a book would be also a factor in deciding whether to provide assistance to an author. Further consideration would include social and educational values expressed in the author’s work. However, if the ideas were socially irresponsible, or if the stories contain unnecessary violence or pornography for its own sake, then I would not want to see the author sponsored to write stories which do not benefit society. Other exceptions are the many writers of good books who do not require financial help. Books which proved to be extremely popular, such as the Harry Potter stories, clearly need no subsidy at all because the authors have become rich through their writing. Views on what good quality writing means will vary widely, and so if any author is to be given money for writing, then the decision would have to be made by a committee or panel of judge. An individual opinion would certainly cause disagreement among the reading public.